Simple, flat design is in.
Original logo designed in 2003, at the time when digital design was everything.
Since the minimalist flat design style has been spilling out onto the Internet in the recent months, the goal here is to give a modern appealing design with more of a color scheme. Though Elysium is a gay male resort, we wanted to use the iconic rainbow colors and just color in a very subtle way.
Color is a powerful tool in any design and is a central and often overlooked area. It can be used to attract attention, organize content, evoke emotion and help the design look aesthetically pleasing.
Selecting a color and/or color combo for your brand, is a the first step in growing a favorable acceptance in your chosen industry.